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In moments of significant change, you can choose business as usual...
or you can choose to Lead Brighter.
When you choose to Lead Brighter, you imagine a brighter future — one filled with more prosperity, equality, connection, beauty, and joy — and then take the steps to make it real.
Bringing a brighter future to life sparks new opportunities to elevate performance, drive business results, and make a measurable impact on the quality of people’s lives.
The ability to create greater business and human value is what makes the Lead Brighter Leadership System so powerful.
Lead Brighter is a Leadership System designed to accelerate you and your team forward on your path to a brighter future by supercharging your ability to achieve transformational results and impact.
The Elements of Lead Brighter
Lead Brighter consists of five steps and practices centered on a bold goal, along with skills and mindsets that help you work and behave differently to accomplish things you’ve never done before.
Step 1: Define your bold goal
Declare the brighter future you want to create and tell your story to motivate others to support you in your efforts.
Step 2: Develop your plan
Design an actionable roadmap outlining the critical steps you’ll take — and the programs, people, and investments needed — to reach your bold goal.
Step 3: Inspire your team to act
Unite, embolden, and motivate the right people to act by giving them meaningful ways to participate in achieving the bold goal.
Step 4: Make fast progress
Proactively work through obstacles and opportunities and generate solutions that keep you moving quickly to meet your milestones and accelerate momentum toward your bold goal.
Step 5: Learn and adjust as you go
Carve out dedicated time regularly to pause, zoom out, look forward, and adjust your plan to ensure you achieve upcoming milestones on the way to your bold goal.
Skills & Mindsets
Embedded in every step are practices, skills, and mindsets that help you work differently to accomplish things you’ve never done before.
Without systems to manage rapid growth at scale, the CEO of a high-growth U.S. retailer chose to Lead Brighter, articulating his vision for managing the complexities of exponential growth and tackling big, cross-company initiatives to accelerate them to reach their goals.
With U.S. healthcare in crisis, the CEO of a Fortune 50 company used his platform to transform our system, spurring new products and services that resulted in record growth and a new standard in healthcare.
Choosing to Lead Brighter, the CEO
of an upstart retailer shifted consumer behavior and massively reduced waste. They’re now working to develop a portfolio of zero-waste products to attract new customers and increase revenue.
The CEO of one of the world’s largest hospitality companies identified an opportunity to address social isolation, imagining new ways to create greater human connection at every consumer touchpoint. As a result, they dramatically improved the stock price and positively impacted the lives of millions of customers.
Over the last three years, we’ve used the Lead Brighter Leadership System from vision to planning to execution. It’s been instrumental in my success transforming this organization, and I will use it again, no matter where I go next.”
